Monday, 16 August 2010

Box office battle of the sexes

Did this fan-generated, nut-up-or-shut-up rallying cry help "The Expendables" beat "Eat, Pray, Love" at the box office?

Won't matter. EPL will make more money in the long run. Its devoted fan base of middle-aged women (Sony's declaration, not mine) is in no hurry to see a film on Opening Day. And they're less likely to watch a pirated download. Which might explain the poor performance of "Scott Pilgrim vs the World".

(Note: This is an amended version of the fan vid. Apparently someone cried foul over the original.)


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